Elements of Design
ELEMENTS OF DESIGN
Naturalistic floral design is about instinct and individual expression - it is not about following the rules or trying to achieve perfection. That being said, having a solid knowledge of each of the seven Elements of Design - the fundamental keystones to all artistic work - is invaluable. Without this, it can be all too easy to overwork flower arrangements, repeat the same mistakes or simply feel overwhelmed in knowing where to start. A combination of design theory and a close observation of the natural world will allow you to achieve your creative potential as a florist and designer.
This course is suitable for anyone interested in designing with flowers - for yourself or for others
Elements of Design is a bundle course made up of 7 individual classes. The classes will be released at intervals throughout 2024, with the complete course available by the end of the year. By purchasing the bundle you will save 30% off (this discount will no longer be available once the full course is complete). Each class will automatically be added to your account as they are released.
choose a single element
or SAVE 30% WITH OUR EARLY BIRD BUNDLE DISCOUNT!
COURSE PRICE £280 £196
COURSE OVERVIEW
In this course we focus on each element in turn - Colour, Line, Space, Shape, Tone, Texture and Form. Each class contains a clear explanation of the design element and three seasonal video demonstrations complete with downloadable recipes. (For those who have previously taken our discontinued online classes ‘Shape & Form’ and ‘Colour’ - you may find some repetitions in the written class notes - all recipes, films and photographs are new.)
WHAT’S INCLUDED
21 demonstrations - over 3.5 hours total video
200+ pages of downloadable class notes
All content is pre-recorded - read and watch at your own pace
— Notes I —
NOTES ON COLOUR
— Film I —
"Complementary”
Tea-bowls of spring flowers
— Notes II —
COLOUR THEORY
— Film II —
"Warms and Cools”
Clashing summer dish
— Notes III —
PAINTERLY PALETTES
— Film III —
"Sky, Sea, Grass”
Cool analogous urn
Downloadable Recipes Included
COMING SUMMER 2024
— Notes I —
NOTES ON SPACE
— Film I —
"The spaces between”
Tablescape of spring flowers
— Notes II —
SPACE THEORY
— Film II —
"Room to breathe”
Minimal bouquet design
— Notes III —
LOOKING THROUGH
— Film III —
"Negative space”
Low and large ceramic urn
Downloadable Recipes Included
COMING SUMMER 2024
— Notes I —
NOTES ON LINE
— Film I —
"Sideways”
Horizontal design of spring branches
— Notes II —
LINE THEORY
— Film II —
"Cascade”
Tall linear arrangement
— Notes III —
DRAWING LINES
— Film III —
"Stepping Stones”
Autumnal arrangement in shallow dish
Downloadable Recipes Included
COMING SUMMER 2024
— Notes I —
NOTES ON SHAPE
— Film I —
"V”
Large dish of spring flowers and foliage
— Notes II —
SHAPE THEORY
— Film II —
"S”
Terracotta bowl of summer flowers
— Notes III —
NATURAL SHAPES
— Film III —
"C”
Sweeping footed bowl design
Downloadable Recipes Included
COMING AUTUMN 2024
— Notes I —
NOTES ON TONE
— Film I —
"All white”
Delicate spring vase
— Notes II —
TONE THEORY
— Film II —
"Mellow Yellow”
Ceramic bowl of one hue
— Notes III —
TONAL PALETTES
— Film III —
"Dark to Light”
Tall urn with contrasting foliage
Downloadable Recipes Included
COMING AUTUMN 2024
— Notes I —
NOTES ON TEXTURE
— Film I —
"Soft”
Modern design with bed of moss
— Notes II —
TEXTURE THEORY
— Film II —
"Scratchy”
Floor installation with groupings
— Notes III —
NATURAL TEXTURES
— Film III —
"Fluffy”
Ornamental grass design
Downloadable Recipes Included
COMING AUTUMN 2024
— Notes I —
NOTES ON FORM
— Film I —
"Flower Forms”
A small harmonious bowl
— Notes II —
FORM THEORY
— Film II —
"Natural Forms”
Botanical specimens in glass
— Notes III —
NATURAL FORMS
— Film III —
"Singular Form”
Daisy faces in a pink vase
Downloadable Recipes Included
the full BUNDLE
— COLOUR —
— LINE —
— SPACE —
— SHAPE —
— TONE —
— TEXTURE —
— FORM —
Each class contains:
30 pages of class notes
Three seasonal video demonstrations
Downloadable recipes
SAVE 30% OFF the bundle WITH OUR EARLY BIRD DISCOUNT!
£280 £196
Elements of Design is a bundle course made up of 7 individual classes. The classes will be released at intervals throughout 2024, with the whole bundle available by the end of the year. By purchasing the bundle now you will save 30% off (the early bird discount will no longer be available once the full course is complete). Each class will automatically be added to your account as they are released.
To enrol on this course, click the link below to create an account with a unique Username and Password (if you already have an account with us you will be asked to re-enter your sign in details).
Looking to gift a class? Follow these simple steps - 1) Purchase the class by creating an account with a username (your email) and password of choice 2) You will receive a purchase confirmation email 3) Log in, go to 'Profile' then 'My Account' and change the email address to the recipient 4) Give the log-in details to the recipient as a gift!