Aesme was founded in 2015 by sisters Alex and Jessica. We deliver flowers to homes and businesses in Central and West London, create arrangements for weddings, events and special projects across the UK and teach floral design classes throughout the year at our studio in Shepherd's Bush.
Our work is informed by the seasons and inspired by the history of the English garden. A shared love of old fashioned flowers - wild foxgloves, heritage roses and scented sweet peas - is matched by our approach to flower arranging, favouring the flower frog and chicken wire technique. We aim to elevate and update traditional methods, drawing on contemporary influences of colour and form to create floral designs that are both nostalgic and refreshing. We grow our own flowers, herbs and foliage in a cutting garden in Hampshire. Scented daffodils and narcissi, striped and fringed tulips for spring; translucent, silky Californian poppies, clouds of wild carrot and Ammi majus in summer with cosmos and foxgloves; autumnal Japanese anemones and richly-coloured dahlias; scented English roses from June to October.
Inspired by a revival of small-scale flower farming in Britain, we predominantly use our own and British-grown flowers whenever the seasons allow, sourcing beautiful blooms from flower farms in Holland, Italy, Japan and Kenya in the colder months. Growing enables us to use flowers and plants that are not readily available to florists, and to add unexpected elements to our arrangements in their natural state - intricate tendrils of a vine, an over-arching briar, the movement of a foraged branch.
Arranging flowers, much like cooking, starts with the ingredients; an assembling of the freshest, highest quality materials. It is both a craft and an artistic medium. We believe in designing without the restrictions of rules, respecting the natural shapes of the elements we work with, and combining them to create arrangements that encapsulate the atmosphere of a season or a landscape. Flowers are ephemeral. They are fleeting, tangible objects of ancient beauty in an increasingly fast-paced and online world, and we strive to arrange them in their purest, most romantic state, bringing the wild tangle of nature into the city.