A converted Victorian railway arch in Shepherd’s Bush, the studio opens on the east side of a brick-built viaduct, between the terraced houses of Macfarlane Road and Frithville Gardens. Above is the extended platform of Shepherd’s Bush Market Underground station, where tubes rumble to halt on the Hammersmith & City and Circle lines. Nearby bustles Shepherd’s Bush Market and Green - believed to have once been used as a grazing pasture for shepherds and their herds on route to Smithfield Market in the City.
Today the arches are neighboured by the monolithic Westfield shopping centre, and directly behind stands the recently renovated Television Centre, the famous home of the BBC from 1961 to 2013, now converted to house a new community of luxury apartments, offices, restaurants and White City House hotel. In its shadow curves the viaduct and its arches - storage facilities, mechanics’ workshops, a large recording studio - and us, spilling flowers onto our forecourt in the middle.
Our studio is our base of operations, our office and workshop; it is also where we host workshops and shoots, and where we invite clients for consultations. In designing how the space should look and feel we knew that we needed more than just a practical workspace for storing and conditioning flowers, we also wanted it to feel inclusive and intimate, with a little garden out the back full of pots and plants, photographic backdrops with natural light and a large moodboard for honing designs. At every point, we steered away from a conventional workplace design, and, while retaining the practical necessities, have aimed to create something closer to the feeling of a creative hub and home for our flowers and visitors, a sanctuary in the city.
Visits to the studio are by appointment only.